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| Sentiment analysis and emotion understanding during the COVID-19 pandemic in Spain and its impact on digital ecosystems C de Las Heras-Pedrosa, P Sánchez-Núñez, JI Peláez International journal of environmental research and public health 17 (15), 5542, 2020 | 99 | 2020 |
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| Importance of social media in the image formation of tourist destinations from the stakeholders’ perspective C De las Heras-Pedrosa, E Millan-Celis, PP Iglesias-Sánchez, ... Sustainability 12 (10), 4092, 2020 | 38 | 2020 |
| Opinion mining, sentiment analysis and emotion understanding in advertising: a bibliometric analysis P Sánchez-Núñez, MJ Cobo, C De las Heras-Pedrosa, JI Pelaez, ... IEEE Access 8, 134563-134576, 2020 | 36 | 2020 |
| Training entrepreneurial competences with open innovation paradigm in higher education PP Iglesias-Sánchez, C Jambrino-Maldonado, C de las Heras-Pedrosa Sustainability 11 (17), 4689, 2019 | 35 | 2019 |
| Analysis and study of hospital communication via social media from the patient perspective C De Las Heras-Pedrosa, D Rando-Cueto, C Jambrino-Maldonado, ... Cogent social sciences 6 (1), 1718578, 2020 | 24 | 2020 |
| La publicidad como fenómeno comunicativo durante la Guerra Civil española AR Mateos Revista Latina de Comunicación Social, 29-42, 2009 | 24 | 2009 |
| Beyond the glass ceiling: a gendered and cultural hospitality management discourse on the advancement of women based on integrated research paradigms F Samkange, S Dingani ECRM2012-9th European Conference on Research Methods in Business Management …, 2010 | 23 | 2010 |
| La prensa del movimiento y su gestión publicitaria (1936-1984) C de las Heras Pedrosa SPICUM. Málaga, 277, 2000 | 21* | 2000 |
| Exploring the social media on the communication professionals in public health. Spanish official medical colleges case study C de Las Heras-Pedrosa, D Rando-Cueto, C Jambrino-Maldonado, ... International Journal of Environmental Research and Public Health 17 (13), 4859, 2020 | 16 | 2020 |
| Análisis de la comunicación corporativa de los hospitales andaluces vía twitter DR Cueto, C de las Heras Pedrosa Opción: Revista de Ciencias Humanas y Sociales, 557-576, 2016 | 15 | 2016 |
| Resilience and anti-stress during COVID-19 isolation in Spain: An analysis through audiovisual spots F Olivares-Delgado, PP Iglesias-Sánchez, MT Benlloch-Osuna, ... International Journal of Environmental Research and Public Health 17 (23), 8876, 2020 | 14 | 2020 |
| Factores influyentes en el éxito de la comunicación hospitalaria vía redes sociales DR Cueto, FJP Rojano, C de las Heras Pedrosa Revista latina de comunicación social, 1170-1186, 2016 | 14 | 2016 |
| Opinion mining and sentiment analysis in marketing communications: a Science mapping analysis in Web of Science (1998–2018) P Sánchez-Núñez, C De Las Heras-Pedrosa, JI Peláez Social Sciences 9 (3), 23, 2020 | 13 | 2020 |
| Influence factors on the success of hospital communication via social networks DR Cueto y C. de las Heras-Pedrosa Revista Latina de Comunicación Social 71, 1.170 a 1.186, 2016 | 13* | 2016 |
| Importancia de las relaciones con los públicos en la reputación en un destino turístico inteligente. Propuesta de un modelo sostenible. C De-las-Heras-Pedrosa, C Jambrino-Maldonado, PP Iglesias-Sánchez, ... Revista Internacional de Relaciones Públicas, 2019 | 12 | 2019 |
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Carmen Jambrino MaldonadoProfesora de MarketingDirección de correo verificada de uma.es
