| A review of marketing mix: 4Ps or more? CL Goi International Journal of Marketing Studies 1 (1), 2009 | 1004 | 2009 |
| Customer-based brand equity: a literature review FYL Chieng, CL Goi Journal of Arts science & commerce 2 (1), 33-42, 2011 | 408* | 2011 |
| E-learning in Malaysia: Success Factors in Implementing E-learning Program. CL Goi, PY Ng International Journal of Teaching & Learning in Higher Education 20 (2), 2008 | 191 | 2008 |
| Dimensions of Customer-Based Brand Equity: A Study on Malaysian Brands CL Goi, CFY Leh Jounal of Marketing Research and Case Study, 2011 | 182* | 2011 |
| Review on models and reasons of rebranding CL Goi, MT Goi International conference on social science and humanity 5 (2), 445-449, 2011 | 138 | 2011 |
| E-banking in Malaysia: opportunity and challenges CL Goi Journal of Internet Banking and commerce 10 (3), 2006-02, 2005 | 102 | 2005 |
| The use of business simulation games in teaching and learning CL Goi Journal of Education for Business 94 (5), 342-349, 2019 | 86 | 2019 |
| The river water quality before and during the Movement Control Order (MCO) in Malaysia CL Goi Case Studies in Chemical and Environmental Engineering 2, 100027, 2020 | 84 | 2020 |
| Constructing a brand identity scale for higher education institutions MT Goi, CL Goi, D Wong Journal of Marketing for Higher Education 24 (1), 59-74, 2014 | 79 | 2014 |
| The impact of technological innovation on building a sustainable city CL Goi International Journal of Quality Innovation 3 (1), 6, 2017 | 72 | 2017 |
| Marketing Mix: A Review of ‘P’ CL Goi Journal of Internet Banking and Commence 10 (2), 2005 | 66 | 2005 |
| Perception of consumer on marketing mix: Male vs. female CL Goi 2010 International Conference on Business and Economics Research 1, 95-99, 2011 | 51 | 2011 |
| A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL) O Dastane, CL Goi, F Rabbanee Journal of Retailing and Consumer Services 55, 102074, 2020 | 49 | 2020 |
| Examining the Influence of Atmospheric Cues on Online Impulse Buying Behavior across Product Categories: Insights from an Emerging E-Market FH Sarah, CL Goi, F Chieng, KMR Taufique Journal of Internet Commerce, 2020 | 49 | 2020 |
| Factors Influencing Behavioural Intention to Adopt the QR-Code Payment: Extending UTAUT2 Model WJ Suo, CL Goi, MT Goi, AKS Sim International Journal of Asian Business and Information Management (IJABIM …, 2022 | 44 | 2022 |
| Perception of young consumers on mobile phone applications in Malaysia. CL Goi, PY Ng World Applied Sciences Journal 15 (1), 2011 | 44 | 2011 |
| Factors Influence Development of E-Banking in Malaysia. CL Goi Journal of Internet Banking & Commerce 11 (2), 2006 | 39 | 2006 |
| Contribution of Public Relations (PR) to Corporate Social Responsibility (CSR): A Review on Malaysia Perspective. CL Goi, KH Yong International Journal of Marketing Studies 1 (2), 2009 | 37 | 2009 |
| Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia FYL Chieng, CL Goi African Journal of Business Management 5 (30), 11856-11862, 2011 | 35 | 2011 |
| A Review of Web Evaluation Criteria for E-Commerce Web Sites. CL Goi Journal of Internet Banking & Commerce 17 (3), 2012 | 34 | 2012 |
Mei Teh GoiOpen University MalaysiaE-mail confirmado em oum.edu.my
